On this project, creating a Brand Identity for a company called Hoppie Bitch. The company wanted something that embodied playfulness and silliness for their craft beer brand. The idea behind the artwork was to play on the company's name, Hoppie: frog, bitch: dog. I combined them together to craft a silly-looking character for their brand.
Target Audience: 21-40 age range | Location: TX
Disciplines: Brand Identity.
For the P.O.P., I thought having a custom-made can would gain traction. Who doesn't love a customized photo op that prints out right before your eyes?
