On this project, creating a Brand Identity for a company called Hoppie Bitch. The company sought a design that embodied playfulness and silliness for their craft beer brand. The idea behind the artwork was to play on the company's name, Hoppie: frog, bitch: dog. I combined them to craft a silly-looking character for their brand.
Target Audience: 21-40 age range | Location: TX
Disciplines: Brand Identity.
For the P.O.P., I thought having a custom-made can would gain traction. Who doesn't love a customized photo op that prints out right before your eyes?
